The MapQuest Platform: Maximize Customer Convenience, Improve Internal Processes through Advanced Mapping Solutions

In financial services, the competitive landscape has changed dramatically. Customers are now more mobile and more demanding. They want around-the-clock access to services and information, and will reward the companies that simplify their search.

Whether you’re a commercial bank, brokerage firm, tax preparer, or mortgage company, providing easily available location information can mean the difference between winning customers and losing them to your competitors. With the MapQuest® Platform, you can build custom online mapping solutions that simplify access to information on your business locations and services and improve the customer experience with your website. And by making your website more engaging and useful, you encourage more frequent online visits and foster customer loyalty.

MapQuest Platform Services also makes it easier to do business by providing a single license for a routing, search and mapping platform that you can use across your enterprise. In addition to adding advanced business locator capabilities to your website, you can use the MapQuest Platform to customize applications that streamline internal operations, including call center inquiries, territory analysis for sales and expansion strategies, employee trip planning, and more.

Beyond Maps and Driving Directions for a Better Customer Experience

MapQuest Platform Services offers a flexible toolkit that enables you to build dynamic branch and business locators for your website to maximize customer convenience. The MapQuest® Platform gives you a range of capabilities for custom online mapping solutions for your business that allow customers to tailor their branch and business location inquiries to find the precise information they need. Those features include:

• Advanced Routing and Searching – Your customers can get custom-tailored driving directions to your branches, ATMs, and places of business based on shortest trip time, shortest distance, and avoiding highways or toll roads. Other search criteria can include radius, zip code, neighborhoods, and drive time or distance. Advanced trip planning enables your website visitors to map out efficient routes that span multiple business and branch locations, so they can include a visit to your location as they run errands. Customers can even find directions based on the optimum walking route in specific areas and neighborhoods.
• Wireless Capabilities – As more of your customers look to cell phones and other wireless web-enabled devices for on-the-go information, the solutions you build can provide them with on-demand location information on a variety of mobile devices.
• Points of Interest – MapQuest Platform Services offers an extensive database of millions of Points of Interest that can help your customers find other relevant services and attractions on the way to your branches and business locations and keep customers on your website longer.
• Interactive Maps – Aerial and satellite imagery, hybrid views, and drag and pan capabilities allow customers to explore your business location and the surrounding neighborhood in detail.
• Send to Cell – Your customers can look up your branch, ATM, and office location on a home or business computer and send maps and driving directions directly to their Web-enabled wireless phones and devices.
• Multi-Language Support –With the MapQuest Platform, your website can provide driving directions to your business locations in multiple languages.

Increasing Customer Visibility into Your Locations and Services

The days when customers relied on a single neighborhood business or bank are long gone. Today, customers think of a bank as a network of branch and ATM locations. When they search for financial services, they look for the closest locations that offer exactly what they need.

MapQuest Platform Services offers mapping software as a service so you can build custom mapping solutions with easy-to-use features that enable customers to see all of your branch locations in a specific area and pinpoint the most convenient ones. You can allow your customers to narrow their search based on available services, including 24-hour and drive-through banking, loans, mortgages, tax preparation, investment planning, and more.

Streamlined Data Management

MapQuest provides access to simple tools for uploading and managing information for your ATM locator and branch locator to help keep your website accurate and relevant. The MapQuest Platform allows you to have greater control by giving you the flexibility to host your data on your own website, behind your firewall. You can also manage your MapQuest account online and sort and view your data to meet your specific needs.

Optimizing Branch Location Strategy

MapQuest provides you tools so you can build custom applications and augment your analysis of potential market data on specific city or neighborhood locations. You can analyze potential sites for new branches or consolidation opportunities using a variety of criteria (such as drive times and proximity to competitors) to maximize coverage within a market. You can even use the MapQuest Platform to build online mapping solutions that automatically highlight soon-to-open and recently opened branch locations to build anticipation and awareness.

A Commitment to Strengthening Your Brand

MapQuest’s reputation as an industry leader can enhance your image as a quality financial services company. Independent studies have shown that the MapQuest brand stands out as the most reliable, most trusted, most visited, and easiest to use online mapping service.* The MapQuest Platform allows you to incorporate the MapQuest® brand into your website so you can benefit from this association.

Ready to Make Your Website a More Dynamic Resource for Your Customers?

Contact MapQuest Platform Services today for more information on how you can use the MapQuest Platform to make your website a more vital tool for building strong customer relationships.

* Keynote Systems Survey, September 2006; Landor & Associates, Brand Asset Valuator Study, June 2007 and comScore media metrics, US Mapping, 2004-2007 rates MapQuest as having the most Unique Visitors.