The MapQuest Platform: Advanced Mapping Capabilities to Stand Out in a Competitive Market

The long sales cycles for residential and commercial real estate make it critical to maintain close contact with prospective clients from the earliest stages. And, in today’s real estate market, most buyers and sellers begin the process by browsing online property listings.

Real estate websites have become critical components in the process of the overwhelming majority of real estate transactions. The way you package and present agent and property data on your website can be the hook that differentiates you from the competition. And when you make it easy for visitors to your website to find properties and agents that meet their needs, you increase the likelihood that a client will contact one of your agents and sign a contract.

With the MapQuest® Platform, you can create custom real estate mapping solutions – including agent and property locators – that help your organization stand out. The capabilities you can build with the MapQuest Platform can also help you distribute leads more effectively, improve the efficiency of your agents, and shorten your sales cycles.

Interactive Property Search Results on
Roger Fazendin Realtors Site - WolfNet Technologies

Points of Interest Nearby Selected
Real Estate Property on Roger Fazendin Realtors Site
WolfNet Technologies

The MapQuest Platform: Empowering Clients with the Latest Property and Agent Information

Today, many real estate buyers and sellers tend to go online to research locations and listed properties before they formalize an agreement with an agent. MapQuest Platform Services provides mapping software as a service along with the tools you need to build user-friendly mapping capabilities that encourage longer, more frequent interactions with your website. Some of the features you can add include:

• Advanced Routing and Searching – Your website visitors can get driving directions to property listings based on shortest trip time, shortest distance, and avoiding highways or toll roads. Advanced trip planning helps your clients plan driving house tours of multiple properties or open houses using the most efficient routes. Clients can also search for properties using the radius from a specific point on a map, zip codes, custom-defined geographic areas, and drive time or distance, as well as any property attribute you make available with your custom data.
• Points of Interest – In real estate, the property location can be as important in a buying decision as the property itself. MapQuest Platform Services offers an extensive Points of Interest database that can help your clients understand the area surrounding a property to find schools, shopping, restaurants – virtually any service or business that can make a property more desirable.
• Interactive Maps – To help your website visitors visualize a property and the surrounding neighborhood, your real estate mapping solution can provide aerial or satellite imagery, hybrid views, and drag and pan capabilities that encourage clients to explore a property’s surrounding area in detail.
• Send to Cell – You can offer your real estate clients the ability to send maps and driving directions directly to their Web-enabled wireless phones and devices.
• Multi-Language Support – With the MapQuest® Platform, your website can offer driving directions to properties in multiple languages.

Helping Buyers Find the Right Property

Many buyers evaluate a property against a list of “must have” features. MapQuest provides online mapping tools so you can create a customized property locator to allow buyers to filter their search through a list of desired features such as price, square footage, lot size – virtually any criteria. This map-based approach to searching can enhance the buyer’s experience with your website and simplify how they find available property listings in preferred areas. You can also integrate virtual tours, photos, and videos into your property locator to increase the attractiveness of listings and encourage more live showings.

Connecting Buyers and Sellers with Agents

MapQuest provides mapping software as a service along with the tools you need to customize your website to connect buyers and sellers with the right real estate agents. The mapping solutions you build can allow your clients to search for agents with offices close to home or the workplace, review the agent’s experience and quickly see which neighborhoods the agent specializes in. Your real estate mapping solution can also provide turn-by-turn driving directions to property listings and client locations to help your agents create itineraries that make the most efficient use of time.

Managing the Sales Cycle and Forging Strong Client Relationships

The MapQuest Platform allows you to develop advanced capabilities and incorporate your own data to help manage incoming leads and distribute them according to the client’s proximity to a real estate agent or office, as well as the match between the client’s needs and the agent’s specialization. Your custom real estate application can also automatically alert clients of new properties to keep them engaged and informed throughout the sales cycle. As a result, your agents can concentrate more on managing relationships with buyers and sellers and creating a positive experience that encourages referrals.

Integrating Multiple Real Estate Data Sources

The MapQuest Platform can help you make your website a clearinghouse for multiple sources of information, including MLS data, your own data on agents and offices, and your own listings. You can provide your online visitors with an integrated view of information that spans multiple databases, making your website a “one-stop-shop” for real estate property information.

Updated Property Information through Streamlined Data Management

Information on properties is constantly changing. MapQuest provides simple tools to upload and manage information on properties and agent locations to help keep your website accurate and relevant. You can also manage your MapQuest account usage online and sort your view of data to meet your specific needs.

Giving Clients On-the-Go Access through Their Mobile Devices

With the MapQuest Platform, you can create real estate wireless mapping solutions for mobile devices allowing clients to access your listings anytime, anywhere.

Building Your Brand in a Competitive Real Estate Market

MapQuest’s reputation as an industry leader can strengthen your own brand. Independent studies have shown that the MapQuest brand stands out as the most visited, most reliable, most trusted, and easiest to use online mapping service.* The MapQuest Platform allows you to incorporate the MapQuest® brand into your real estate website so you can benefit from this association.

Ready to Make Your Website a Valuable Resource for Buyers, Sellers, and Agents?

Contact MapQuest Platform Services today for more on how you can use the MapQuest Platform to develop mapping capabilities that help clients find the right properties and agents, shorten the sales cycle, and help you build stronger client relationships.

* Keynote Systems Survey, September 2006; Landor & Associates, Brand Asset Valuator Study, June 2007 and comScore media metrics, US Mapping, 2004-2007 rates MapQuest as having the most Unique Visitors.